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We Have a New Face!
Management One® is genuine
in the credo that change is inevitable and, if acknowledged
and accepted, can be a very good business force. With
that perspective in mind, M1 is rolling out its updated
image with a new logo, new Informer masthead, new identifying
peripherals and -- soon to come -- new brochures, presentation
materials and website. The logo, when printed in color,
will sport a red directional going through the name.
2006 brings a whole new look for Management One®!
Global Recognition
Sean Curtis, Country Director for Management
One® in Ireland, was recently featured in that country's
most widely circulated newspaper, the "Sunday Independent".
The column by Martin Fitzpatrick spoke of Curtis's past
as the head of marketing for a large bank and also of
his experience as group head of communications for an
even larger bank. The article then went on to tell about
Management One® and Curtis's leadership of the growing
number of affiliates there.
Problem or Opportunity?
Management One® affiliates have
a positive way of approaching business dilemmas. They
choose not to perceive them as problems but rather as
opportunities.
How often have you been presented with
an idea and responded with, "The problem with that
is..."? That phrase creates a negative tone. The
originator of the idea becomes either defensive or demoralized.
Either way the idea is quashed immediately and an opportunity
for your business may have been killed before it was
given a chance.
Instead of hitting an idea with instant
negativity, try this approach: Examine the idea, brainstorm
it, see if it is measurable and then decide whether
or not it is a good opportunity to pursue or to let
it go.
A good illustration is the decision
whether or not to present a trunk show. When the idea
is presented, many times the owner's response is something
like, "We tried that before and it failed,"
or "The last time we had a poor turnout so we've
decided the customers are no longer interested in those
showings."
A better way to respond may be to examine
what was done to bring in the traffic for the show.
What was the activity level? How many cards were sent?
How many personal contacts were made? What has been
the response for that show in the past? Were there any
extenuating circumstances that kept clients from attending
(i.e. a snowstorm)? All of these questions are measurable
and can provide the data necessary to make the decision
on whether or not trunk shows should be promoted. The
next step is to examine the gathered information and
decide what can be done differently to make a difference.
Measurement of relevant data and a positive
attitude can be valuable tools to allow your business
to grow. Ideas from your staff, your customers and your
Management One® Winning@Retail affiliate are another
opportunity to feed your well of things to do to generate
traffic.
The next time you're about to shoot
down an idea, stop yourself and say, "Let's take
a look." Remember: Retail is detail. . . the sum
of doing a lot of little things right!
Quote of the Day
"We cannot direct the wind, but
we can adjust the sails." -- Bertha Calloway, Founder
of the Great Plains Black Museum
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